![]() ![]() Macroeconomics -BUS 1104 -Course Schedule and Topics: Licensed under a Creative Commons by-nc-sa 3.0. Emphasis is placed on the integration of marketing principles into an organized approach for decision-making. Topics include consumer needs, segmentation, target marketing, positioning, pricing, distributing and promoting goods and services. This course provides an introduction to the field of marketing with the intent to develop a general understanding and appreciation of the factors and methods involved in marketing a variety of goods and services. There’s no better time to start than now! Good luck with your studies! ![]() We encourage you to use the time before starting your first term, to get a taste of the topics of your upcoming courses. To best prepare for your future studies, please review the below preparation resources. ![]()
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